The Galvanizing Blog

Sparking new ideas about branding, marketing, and the connections that galvanize success.

 

Grow Your Member Organization One Relationship at a Time

Note: The following article was written by Patrick Galvin for The Membership Management Report and published in the August 2017 issue. The Membership Management Report is a monthly electronic publication for professionals who work with or manage member programs,...

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Brand Loyalty is Dead. Will Brand Connections Replace It?

For companies accustomed to the old ideas of winning a customer’s brand loyalty and then forgetting about it, the last several years have been disruptive to say the least. All around us, societal shifts are dramatically altering the way we live and work. At the heart...

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Social Media for Manufacturers: 5 Practical Marketing Tips

When a high profile B2C brand like Nike or Red Bull posts online, it might get thousands—sometimes even millions—of social media likes. That’s impressive until you realize that the Kardashians get the same response when they share their latest “news.” As a B2B...

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Turn Ideas Into Action: How to Create a Winning Brand Plan

To turn a brand into an asset that is managed and measured, you need a strategic brand plan. This is harder than it sounds. Many companies struggle to allocate the time and resources necessary to turn big ideas into everyday actions. It’s like trying to move a massive...

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Use Selfies to Build Your Company Brand

Like many Americans, I visited a National Park this summer. And like many Americans, the crowds overwhelmed me. (Read “Record Crowds Make America’s National Parks Hard to Bear.”) On the one hand, it is heartening to see so many families enjoying our country’s natural...

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Turn Your Brand Strategy into a Compelling Brand Story

You’ve invested organizational resources to develop a solid brand strategy, one that differentiates your company in the marketplace and provides a clear plan for success—only to realize that the average attention span is only eight seconds long. It’s a problem that...

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