The Galvanizing Blog: Brand Strategy

What’s Involved in a Brand Review?

Brand audit. Brand analysis. Brand review. The terms differ but the objective is the same: To get a clear picture of where your company’s brand is today—and how it stacks up to where you want your business to be. When to Consider a Brand Review There are as many...

read more

Mission Statement vs. Brand Promise: How Do They Differ?

Executive coach and public speaker Gerry Valentine’s piece for Forbes on the importance of an inspiring mission statement (“Want To Make Your Company Resilient? Start With An Inspiring Mission”) is a reminder of just how subtle the differences are between a mission...

read more

Forget Resolutions: Define Your Personal Brand Vision

Companies spend billions of dollars developing brands to set themselves apart. As a connector and a relationship builder, you can do the same. The beginning of the year is a good time to define your personal brand vision. What is a Brand Vision? A brand vision is an...

read more

Brand Loyalty is Dead. Will Brand Connections Replace It?

For companies accustomed to the old ideas of winning a customer’s brand loyalty and then forgetting about it, the last several years have been disruptive to say the least. All around us, societal shifts are dramatically altering the way we live and work. At the heart...

read more

Turn Ideas Into Action: How to Create a Winning Brand Plan

To turn a brand into an asset that is managed and measured, you need a strategic brand plan. This is harder than it sounds. Many companies struggle to allocate the time and resources necessary to turn big ideas into everyday actions. It’s like trying to move a massive...

read more

Turn Your Brand Strategy into a Compelling Brand Story

You’ve invested organizational resources to develop a solid brand strategy, one that differentiates your company in the marketplace and provides a clear plan for success—only to realize that the average attention span is only eight seconds long. It’s a problem that...

read more

Every Brand Story Needs a Hero

In content marketing, the brand story is everything. While content marketing is relatively new, storytelling has been around for ages. Stories have always been the key to convincing people to do something, buy something, or tell their family and friends about...

read more

Pin It on Pinterest