The Galvanizing Blog: Social Media

Social Media for Manufacturers: 5 Practical Marketing Tips

When a high profile B2C brand like Nike or Red Bull posts online, it might get thousands—sometimes even millions—of social media likes. That’s impressive until you realize that the Kardashians get the same response when they share their latest “news.” As a B2B...

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Use Selfies to Build Your Company Brand

Like many Americans, I visited a National Park this summer. And like many Americans, the crowds overwhelmed me. (Read “Record Crowds Make America’s National Parks Hard to Bear.”) On the one hand, it is heartening to see so many families enjoying our country’s natural...

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Galvanize Your Business and Brand in the New Year

Happy New Year! If you are like me, you started January 1st with personal resolutions for the year ahead. One of mine is to spend more time with my family outside and to revel in the fact that Oregon has been blessed with some of the best snowfall in years. What about...

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How to Engage with Clients through Facebook

Love it or hate it, Facebook is still the number one social media platform with more than 1.2 billion users worldwide. In the U.S., 40% of Americans visit Facebook at least once per day. For small business owners and entrepreneurs, the trick is finding a way to make...

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Leverage the Power of LinkedIn to Grow Your Business

Online business networking platforms have come and gone (remember Biznik?) but the dominant platform remains LinkedIn. As of this writing, more than 380 million people have LinkedIn profiles. About 110 million Americans have LinkedIn profiles, or approximately 69% of...

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No Small Tomatoes: How to Maximize Social Media Value

If you’re busy running your business, you may not feel that you have time for social media. Believe me, I get it. It’s easy to fritter away hours on Facebook and other social media platforms like Twitter, Pinterest, LinkedIn, and Instagram without seeing immediate...

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Make the Most of Your Social Media Effort (and Stay Sane)

If you run an independent local business you may be questioning the value of social media—especially now that the days of organic (i.e., “free”) likes are over. Even with the support of a much larger parent brand, some independent operators are finding it difficult to...

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