Why I Wrote The Connector’s Way
Since 2002, strong business relationships have fueled The Galvanizing Group’s growth. Our company is hardly unique. Great relationships are the foundation of success. For confirmation, ask yourself two questions:
- What percentage of your business in the past 12 months came from repeat customers?
- What percentage of your new customers were referred from existing ones?
Five years ago, I started writing a non-fiction handbook about how to build business relationships. I quickly became bored. When I switched to a business parable format, the ideas began to flow.
At just 104 pages long, The Connector’s Way: A Story About Building Business One Relationship at a Time can be read in 90 minutes or less. I’ve heard from business owners and entrepreneurs who value the book’s simple yet powerful and practical lessons that are applicable to professionals in all industries. Paperback, Kindle and Audible formats are available on Amazon. If you’re looking to purchase multiple copies (10 or more) for your company, referral partners, conference or team event, click here.
The Story: Building Business One Relationship at a Time
The Connector’s Way is a fictional story about Robert Hanson, an insurance agency owner who is on the brink of bankruptcy. Robert meets two mentors and natural connectors who show him that the keys to success are simpler than he imagined. While the main character is in insurance, the lessons he learns apply to anybody looking for business success through better relationships.
The simplicity of building relationships is what inspired my book. We are inundated every day with marketing messages that tell us the path to building better business relationships lies with the newest technology and the latest social networking sites. The pitches are compelling—on multiple occasions, I’ve found myself eagerly awaiting a smartphone release or signing up for the flavor-of-the-moment social media site that promises to make it easier than ever to build my network. My expectations are never met.
We can become so enamored with technology that we tune out the people around us. Need proof? Look around the next time you’re at a restaurant. You’ll see couples and families silently staring at their screens instead of talking and enjoying each other’s company.
At its very best, technology lets us build on our real-world relationships. All examples involving technology in The Connector’s Way demonstrate how it can be used to strengthen rather than replace how we connect personally.
My personal motto is “Nothing happens behind a desk.” I need to be out in the world building relationships in order to grow my business and I believe the same holds true for every professional. I adamantly believe that all business is personal and agree wholeheartedly with Bob Burg, coauthor of The Go-Giver, who wrote: “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.”
Let’s Connect
I would enjoy hearing how you apply what you learn from my book to grow your career or business. You can reach me at patrick@galvanizinggroup.com.
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Planning a company event or conference? Visit www.patrickgalvin.com to learn how Patrick can help galvanize your audience and team to greater success.