by Ellen Galvin | Oct 31, 2016 | Association Branding & Marketing, Brand Strategy
Playing it safe is not good enough when it comes to trade association branding (or rebranding, as the case may be). Chances are you know a professional trade association—or are a member of one—that emerged from a rebranding project with little more than an updated...
by Ellen Galvin | Jan 13, 2016 | Association Branding & Marketing, Brand Strategy
I am fortunate to live and work in Portland, Oregon, one of the “friendliest” cities in the country according to any number of surveys and polls. (It also helps that Portland beat New York, San Francisco and Chicago to be named the best food city in America by...
by Ellen Galvin | Sep 21, 2014 | Association Branding & Marketing, Brand Strategy
An association’s brand is more than just a logo, tagline or brochure—it’s an emotional connection that members, donors, staff and the community form with an association and the stories that they tell about the work that it does. Whether you are rebranding your...
by Ellen Galvin | Jun 4, 2014 | Association Branding & Marketing, Brand Strategy, Featured Posts
In a previous blog post, we discussed how an industry or trade association benefits from having a strong brand. Briefly, a strong association brand: Motivates board members, volunteers and association staff Provides members with an assurance of quality and value...
by Ellen Galvin | Jan 22, 2014 | Association Branding & Marketing, Brand Strategy
Like any for-profit business, an association’s brand is its most valuable asset. The brand is the glue that holds everything together and moves the association toward the fulfillment of its mission and vision. A strong association brand: Motivates board members,...
