by Ellen Galvin | May 3, 2018 | Association Branding & Marketing
Association naming used to follow a relatively simple formula, combining geography with industry description followed by the word “association” (or a synonym thereof). Thus we have functional names along the lines of: National Cattlemen’s Beef Association American...
by Patrick Galvin | Aug 15, 2017 | Association Branding & Marketing, Relationship Marketing
Note: The following article was written by Patrick Galvin for The Membership Management Report and published in the August 2017 issue. The Membership Management Report is a monthly electronic publication for professionals who work with or manage member programs,...
by Ellen Galvin | Oct 31, 2016 | Association Branding & Marketing, Brand Strategy
Playing it safe is not good enough when it comes to trade association branding (or rebranding, as the case may be). Chances are you know a professional trade association—or are a member of one—that emerged from a rebranding project with little more than an updated...
by Ellen Galvin | Jan 13, 2016 | Association Branding & Marketing, Brand Strategy
I am fortunate to live and work in Portland, Oregon, one of the “friendliest” cities in the country according to any number of surveys and polls. (It also helps that Portland beat New York, San Francisco and Chicago to be named the best food city in America by...
by Ellen Galvin | Sep 21, 2014 | Association Branding & Marketing, Brand Strategy
An association’s brand is more than just a logo, tagline or brochure—it’s an emotional connection that members, donors, staff and the community form with an association and the stories that they tell about the work that it does. Whether you are rebranding your...
by Ellen Galvin | Jun 4, 2014 | Association Branding & Marketing, Brand Strategy, Featured Posts
In a previous blog post, we discussed how an industry or trade association benefits from having a strong brand. Briefly, a strong association brand: Motivates board members, volunteers and association staff Provides members with an assurance of quality and value...
