Your brand is your most valuable asset. The key to success is to define what your brand stands for, how it is different—and how you’ll use it to connect with audiences to create a sustainable competitive advantage.
Brand Strategy Consulting
If building a strong brand sounds like a lot more work than creating a logo, tagline, website or marketing brochure—it is. A strong brand represents an emotional connection with customers and prospects that is built over time. Brands with the strongest identities and the deepest connections will thrive.
Our Approach to Brand Strategy
Step One: Brand Audit &
Analysis
We conduct a comprehensive analysis to understand how your brand is currently perceived in the marketplace. Activities may include industry research, evaluation of competitors, surveys, and in-depth interviews with key stakeholders (employees, clients, board members, etc.).
Clients get detailed results of our findings and a plan for moving ahead (see Steps Two and Three).
** Scroll down to learn about our FastTrack Brand Audit & Analysis.
Step Two: Brand Identity Development
Using information from the audit, we define your desired brand identity, including:
Brand Personality: Traits to help people relate to your brand on a personal and emotional level.
Brand Promise: A clear and concise statement of how your brand connects with its audiences; guides the actions of your company and employees.
Brand Positioning: The foundation for all external brand messages; articulates the unique and compelling advantages of your brand over competitors.
Step Three: Brand Implementation & Design
To bring the brand to life, we identify its touchpoints—i.e., all the ways that the brand interacts with the outside world. We then create a plan for managing and measuring each brand touchpoint throughout the organization and at every stage of the relationship life cycle.
When a visual makeover is in order (e.g., a new logo or redesigned website), we will work with design agencies to ensure that the look and feel of the brand reflects the newly developed strategy.
Our FastTrack Brand Audit & Analysis is for companies that are considering a strategic rebranding and need further information or support to proceed.
For example, they may need to secure approval from a board of directors, or they may need to lobby management for additional resources.
Using a well established methodology, we’ll work to deliver a strategic brand audit within 30 days. Included are recommendations for aligning brand strategy with business strategy to move the organization forward.
Our services include presentation coaching for clients who will be packaging and presenting the brand audit results for internal review. We can also present our findings directly to decision makers. Our professionalism, integrity and experience are reflected in the trust that clients place with us to interact with stakeholders at every level—including customers, employees, executives and advisory boards.
Is the FastTrack Brand Audit & Analysis right for your organization? Contact us at 503-249-8800 or email info@galvanizinggroup.com to learn more.
Why Work With Us
Strong brands don’t happen overnight. They require a long-term, strategic perspective that begins with a clear definition of an organization’s goals and objectives for the future. The Galvanizing Group has worked with companies and associations in multiple industries to deliver brand strategies that stand the test of time.
Ellen Galvin, MBA
Brand & Business Strategist
Listen as Ellen Galvin describes the brand strategy process. Working with small associations to Fortune 100 companies, we avoid the typical “brandspeak” to connect directly and effectively with our clients and their stakeholders. Visit Ellen’s LinkedIn profile to learn more.
Our organization has improved leaps and bounds with the help of The Galvanizing Group. From a strategic name change of our two largest programs to a customized Internal Brand Strategy, we are finally in a place to where our staff has the confidence to cut past the internal “marketing speak” when speaking with our stakeholders. Our organization (Board of Directors and staff) can now effectively convey our complex program in a way that is simple, effective and consistent.
The Galvanizing Group brings great experience and vision as brand strategists. They are able to identify key components that are unique within an organization, developing true brand differentiators. Their attention to organizational detail and systematic approach to research results in a plan that a company can execute on to create better internal focus and external brand awareness.
We engaged The Galvanizing Group to work with our association’s charitable foundation on reworking the foundation’s brand and developing a new brand message. Ellen Galvin was professional and easy to work with. She walked us through each step of the process to help us clarify and distill our key messages and foundation goals from many divergent ones, ultimately creating a brand document that we are using as our roadmap going forward. Ellen’s knowledge, experience and passion for her work made what can be a challenging process for an organization a much more pleasant and gratifying experience for us.