Marketing Communications

Marketing communications need to be clear and concise. They also need to convey a company’s brand promise. We develop internal and external communications that reflect an organization’s values, voice and style—and set it apart from competitors. We do this through:

• Communications planning
• Audience analysis (brand persona development)
• Brand story development
• Case studies and white papers
• Articles and opinion pieces
• Press releases
• Speeches and scripts
• Surveys
• Presentation development, design and coaching
• Social media content
• Newsletters (digital and physical)
• Blog posts

Social Media / Content Marketing Services

These days, content can involve everything from social media to blog posts, webinars, videos, slide shows, podcasts, white papers, newsletters and more. With just a bit of planning, brands that optimize their content will find it easier to build social communities, improve the customer experience, and convert followers into customers. Our social media management and content marketing services include:

• Content evaluation and content planning
• Target audience analysis
• Social media strategies (e.g., Facebook, Pinterest, Instagram, Twitter, YouTube, Google+, LinkedIn, etc.)
• Cross-platform content creation
• Ongoing content stewardship (i.e., creation, curation and distribution of content on behalf of a brand)

Website Development

One of your most important communication tools is your website. Whether it’s grabbing eyeballs, engaging visitors, capturing leads, or growing your business, you expect your website to accomplish a lot. As part of our strategic brand and marketing communication services, we help clients create better connections online. This may be as simple as rewording your existing web content or launching a company blog. It may also mean working with a web development firm to design an entirely new website altogether. In every case, our work is rooted in our client’s brand—and the relationship that people have with that brand.

Learn More

To learn about our brand strategy and marketing communications services, please contact us.