The days of sending out press releases and hoping for publicity are gone, but the need for strategic public relations is greater than ever. Earned media (i.e., the third-party coverage that your company or brand “earns” by way of a written newspaper article or a broadcast television segment) is still one of the most effective and affordable ways to build awareness and credibility.
Consider the following highlights from a 2014 study conducted by inPowered and Nielsen:
- 85% of consumers seek out third-party articles and reviews from credible journalists when considering a purchase
- 69% of consumers read product reviews written by trusted experts before making a purchase
- 67% of consumers agree that an endorsement from an unbiased expert makes them more likely to consider a purchase
The bottom line is that consumers still value the opinions of independent news outlets. A skilled public relations professional can provide the big picture thinking and focused attention to help your company reach consumers along all stages of the purchase process.
Why Work with The Galvanizing Group
Our goal is to make sure that clients’ media activities are aligned with strategic marketing goals for maximum impact. We have more than a decade of experience turning our clients’ stories into compelling pitches that are customized to the needs of editors, producers and opinion makers.
We have placed clients in The New York Times, The Wall Street Journal, Los Angeles Times, San Francisco Chronicle, BusinessWeek, Forbes, Inc., Entrepreneur, Outside, InStyle, Sunset, HGTV, NBC, CBS, ABC, Fox and more. Writers, editors and bloggers across the country know us for our professionalism and our ability to pitch a good news story.
Our Public Relations Service Offerings
Our services include:
- Communications strategy and positioning, i.e., helping companies identify key message points and find their brand voice
- Media targeting and outreach
- Media tracking
- Media training
- Referral program recommendations
- Review site strategies
- Idea generation and brainstorming
To learn more about our approach to PR, visit The Galvanized Blog.
Our relationship with The Galvanizing Group is exceptional. What they’ve done for our public image and our brand exceeds our previous efforts exponentially. I am delighted with their work and the style and professionalism with which they do it.Anthony Sandberg
The Galvanizing Group taught us the power of connecting with audiences through word of mouth. Within months of working together, we appeared on radio and television and in prominent sections of prestigious publications. Their energy impresses us and they inspire us to keep pace with their outstanding work ethic.Bob Stonhaus