The Galvanizing Blog: Association Branding & Marketing

Association Naming: Is it Time for a Refresh?

Association naming used to follow a relatively simple formula, combining geography with industry description followed by the word “association” (or a synonym thereof). Thus we have functional names along the lines of: National Cattlemen’s Beef Association American...

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Grow Your Member Organization One Relationship at a Time

Note: The following article was written by Patrick Galvin for The Membership Management Report and published in the August 2017 issue. The Membership Management Report is a monthly electronic publication for professionals who work with or manage member programs,...

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Association Marketing: Your Members Are Your Message

In a previous blog post, we discussed how an industry or trade association benefits from having a strong brand. Briefly, a strong association brand: Motivates board members, volunteers and association staff Provides members with an assurance of quality and value...

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