The Galvanizing Blog: Content Marketing

Use Selfies to Build Your Company Brand

Like many Americans, I visited a National Park this summer. And like many Americans, the crowds overwhelmed me. (Read “Record Crowds Make America’s National Parks Hard to Bear.”) On the one hand, it is heartening to see so many families enjoying our country’s natural...

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Every Brand Story Needs a Hero

In content marketing, the brand story is everything. While content marketing is relatively new, storytelling has been around for ages. Stories have always been the key to convincing people to do something, buy something, or tell their family and friends about...

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Mine Your Own Business for Smart, Original Content

Digital marketing specialists have plenty of opinions about how often a company should post on social media to get the maximum mileage out of their content. According to a few different “experts,” the recommended frequencies are: Pinterest: 5 times per day Twitter:...

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10 Questions to Ask Before Hiring a Content Marketing Firm

Thanks to rapidly evolving technologies and new content marketing outlets, anyone can produce their own content without relying on traditional media to get the word out. Of course, therein lies the opportunity and the problem. Barraged with data, consumers are showing...

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Even Unsexy Brands Can Hit Pay Dirt on Pinterest

If you’ve thought of Pinterest as a platform for food and fashion brands, type in the word “fungicide” and see what pops up. Granted, fungicide doesn’t automatically come to mind when most people think about the popular picture-sharing site. But when you need to...

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