The Galvanizing Blog: Content Marketing

Content Marketing and the Evolution of PR

Is content marketing the new face of PR? We asked ourselves that question not very long ago. For a time, we even experimented with substituting the words “content marketing” for “public relations” on our business cards. But we’ve come back to PR because we believe...

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Create a Content Plan & Calendar for Your Company

When it comes to the development of optimized and strategic content, the old adage holds true: "By failing to prepare, you are preparing to fail." – Benjamin Franklin Great content is the cornerstone of an effective online marketing strategy, yet too few companies...

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