The Galvanizing Blog: Customer Loyalty

Brand Loyalty is Dead. Will Brand Connections Replace It?

For companies accustomed to the old ideas of winning a customer’s brand loyalty and then forgetting about it, the last several years have been disruptive to say the least. All around us, societal shifts are dramatically altering the way we live and work. At the heart...

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How to Get Yourself Some Brand Love

Valentine’s Day is around the corner. If you make gourmet chocolates or sell long-stemmed roses, you’re pretty comfortable with the language of love. If you are the marketing manager for an industrial manufacturer…well, “love” may not be part of your everyday business...

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Turn Unhappy Customers Into Loyal Supporters

If you run a business, you know that customer complaints are inevitable. You also know that social media can amplify those complaints if people feel like they are not being heard. The key is to find ways to deal with customer dissatisfaction before it develops a life...

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Five Ways to Master Relationship Marketing

It doesn’t matter what business you are in. If you sell a product or service to real people, i.e. humans with thoughts, opinions and feelings, you are a relationship marketer. If the term “relationship marketing” sounds a little touchy-feely to you, consider the...

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