The Galvanizing Blog: Video Posts

Relationship Marketing Wins over Price and Promotion

Savvy business owners know that relationships are essential for success. In their bestselling book The Go-Giver, authors Bob Burg and John David Mann use a business parable to make the point that, all things being equal, people prefer doing business with people they...

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How to Engage with Clients through Facebook

Love it or hate it, Facebook is still the number one social media platform with more than 1.2 billion users worldwide. In the U.S., 40% of Americans visit Facebook at least once per day. For small business owners and entrepreneurs, the trick is finding a way to make...

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Turn Unhappy Customers Into Loyal Supporters

If you run a business, you know that customer complaints are inevitable. You also know that social media can amplify those complaints if people feel like they are not being heard. The key is to find ways to deal with customer dissatisfaction before it develops a life...

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Leverage the Power of LinkedIn to Grow Your Business

Online business networking platforms have come and gone (remember Biznik?) but the dominant platform remains LinkedIn. As of this writing, more than 380 million people have LinkedIn profiles. About 110 million Americans have LinkedIn profiles, or approximately 69% of...

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No Small Tomatoes: How to Maximize Social Media Value

If you’re busy running your business, you may not feel that you have time for social media. Believe me, I get it. It’s easy to fritter away hours on Facebook and other social media platforms like Twitter, Pinterest, LinkedIn, and Instagram without seeing immediate...

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How to Create a Winning Referral Program

In a series of prior blog posts, I wrote about the multiple benefits of cultivating business referrals. While there are many ways to structure a company referral program, I’ve found that the most successful programs follow a few simple rules. Four Steps to Creating a...

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