The Galvanizing Blog: Word of Mouth Marketing

Turn Unhappy Customers Into Loyal Supporters

If you run a business, you know that customer complaints are inevitable. You also know that social media can amplify those complaints if people feel like they are not being heard. The key is to find ways to deal with customer dissatisfaction before it develops a life...

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How (and When) to Ask for Customer Referrals

Studies consistently show that customers depend on referrals to determine what they buy—and who they buy it from. In a previous blog post, we addressed why business owners need to change their thinking and learn to ask for specific customer referrals. In this...

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The Key to Getting Business Referrals is to Ask for Them

Do you offer a great product? Provide outstanding customer service? If you answered “yes” to either question, ask yourself one more: Is your business getting the referrals that it deserves? Referrals through word of mouth are a great way to grow a business....

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Monitor Your Word of Mouth to Keep Your Business Growing

Word of mouth is a powerful force. It can help your business grow—or it can keep it from reaching its full potential. As a business owner, you need to understand exactly what word of mouth is doing for you. An organization called TARP conducted research that found for...

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Leverage Word of Mouth Marketing for Your Business

The best way to grow a businesses is through word of mouth marketing. It is nearly impossible to succeed with an advertising-centric approach, and here’s why: You need over-the-top creativity—today’s ads are expected to educate, entertain and enthrall (the “Wow!”...

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