The Galvanizing Blog: Most Recent Posts
Mine Your Own Business for Smart, Original Content
Digital marketing specialists have plenty of opinions about how often a company should post on social media to get the maximum mileage out of their content. According to a few different “experts,” the recommended frequencies are: Pinterest: 5 times per day Twitter:...
How to Get Yourself Some Brand Love
Valentine’s Day is around the corner. If you make gourmet chocolates or sell long-stemmed roses, you’re pretty comfortable with the language of love. If you are the marketing manager for an industrial manufacturer…well, “love” may not be part of your everyday business...
Why Sincerity Beats Self-Promotion as a Social Media Strategy
A business owner I know insists on using Facebook as his only marketing tool. However, instead of engaging in meaningful conversation with his followers, he uses every opportunity to push, promote and sell his company’s services. As you might imagine, the results (or...
Brand Strategy Portland: Can Geography Affect Decision Making?
I am fortunate to live and work in Portland, Oregon, one of the “friendliest” cities in the country according to any number of surveys and polls. (It also helps that Portland beat New York, San Francisco and Chicago to be named the best food city in America by...
Galvanize Your Business and Brand in the New Year
Happy New Year! If you are like me, you started January 1st with personal resolutions for the year ahead. One of mine is to spend more time with my family outside and to revel in the fact that Oregon has been blessed with some of the best snowfall in years. What about...
Is “Anything Goes” a Way to Approach Brand Strategy?
When you hear brand strategy you probably think of the calculated steps that a company takes to build a strong emotional connection between its brand and customers. After all, one of the definitions of the word strategy is “a careful plan or method for achieving a...
Newsletters That Resonate: How to Keep Your Business Top of Mind
Thanks to social media, companies now have a mind-boggling set of communications tools at their disposal. The old-fashioned newsletter is just that: old-fashioned. Or is it? High-Quality Newsletter Content is Key For many businesses, newsletters work better than ever...
Your Customers: The Only Marketing Measurement That Matters
“Half of the money I spend on advertising is wasted. The problem is that I don’t know which half.” – John Wanamaker (1838-1922) John Wanamaker opened his first store in 1861 and is considered by many to be the inventor of the modern department store. He was a...
Relationship Marketing Wins over Price and Promotion
Savvy business owners know that relationships are essential for success. In their bestselling book The Go-Giver, authors Bob Burg and John David Mann use a business parable to make the point that, all things being equal, people prefer doing business with people they...
Turn Unhappy Customers Into Loyal Supporters
If you run a business, you know that customer complaints are inevitable. You also know that social media can amplify those complaints if people feel like they are not being heard. The key is to find ways to deal with customer dissatisfaction before it develops a life...
Leverage the Power of LinkedIn to Grow Your Business
Online business networking platforms have come and gone (remember Biznik?) but the dominant platform remains LinkedIn. As of this writing, more than 380 million people have LinkedIn profiles. About 110 million Americans have LinkedIn profiles, or approximately 69% of...
Meet 5 New People: Networking Techniques to Build Your Business
Networking is one of the most important tools for growing a business yet it is rarely taught in schools or in entrepreneurial courses. Many people use a trial-and-error approach to networking. If it works once it should work every time—right? Perhaps this explains...