Word of mouth is a powerful force. It can help your business grow—or it can keep it from reaching its full potential. As a business owner, you need to understand exactly what word of mouth is doing for you. An organization called TARP conducted research that found for...
To grow customer referrals, you need to give people a reason to talk about what makes your business unique. In other words, make your business remarkable. Consider a few examples: You won’t find a receptionist in any of Umpqua Bank’s “retail stores” (i.e., bank...
The best way to grow a businesses is through word of mouth marketing. It is nearly impossible to succeed with an advertising-centric approach, and here’s why: You need over-the-top creativity—today’s ads are expected to educate, entertain and enthrall (the “Wow!”...
