Since 2002, strong business relationships have fueled The Galvanizing Group’s growth. Our company is hardly unique. Great relationships are the foundation of success. For confirmation, ask yourself two questions:

  • What percentage of your business in the past 12 months came from repeat customers?
  • What percentage of your new customers were referred from existing ones?

Five years ago, I started writing a handbook about how to build business relationships. I put the project on hold since a non-fiction approach just didn’t express the concepts in the vivid way I wanted. When I switched to a business parable format, the ideas just started to flow quickly.

I’m thrilled to announce that my new book The Connector’s Way: A Story About Building Business One Relationship at a Time came out this month. It is available on Amazon for individual sales in print and Kindle formats. For volume discounts on 10 copies or more, please contact us.

Building Business One Relationship at a Time

The Connector’s Way is a fictional story about Robert Hanson, an insurance agency owner who is on the brink of bankruptcy. Robert meets two mentors and natural connectors who show him that the keys to success are simpler than he imagined. While the main character is in insurance, the lessons he learns apply to anybody looking for business success through better relationships.

The simplicity of building relationships is what inspired my book. We are inundated every day with marketing messages that tell us the path to building better business relationships lies with the newest technology and the latest social networking sites. The pitches are compelling—on multiple occasions, I’ve found myself eagerly awaiting a smartphone release or signing up for the flavor-of-the-moment social networking site that promises to make it easier than ever to build my network. My expectations are never met.

We can become so enamored with technology that we tune out the people around us. Need proof? Look around the next time you’re at a restaurant. You’ll likely see couples and families silently staring at their screens instead of talking and enjoying each other’s company.

At its very best, technology lets us build on our real-world relationships. All examples involving technology in The Connector’s Way demonstrate how it can be used to strengthen rather than replace how we connect personally.

Our motto at The Galvanizing Group is “Nothing happens behind a desk.” We need to be out in the world building relationships in order to grow our business. We adamantly believe that all business is personal. I agree wholeheartedly with Bob Burg, coauthor of The Go-Giver, who wrote: “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.”

I would enjoy hearing how you apply what you learn from my book to grow your career or business. I’m planning a nonfiction sequel with stories from savvy connectors, and I’m always looking to share strategies, tips, and ideas with others.

Good luck building your business one relationship at a time!

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