500 billion or $500,000,000,000. That is how much companies around the world spend each year on advertising. The...
Relationship Building Articles
Business Relationship Building is Everyone’s Job
It doesn’t matter what business you are in: Relationships are everything. Not even the most technical, data-driven...
Define Your Brand Vision to Build Better Relationships
Connectors connect to give, and not to get—it’s what differentiates connecting from networking. But if you are to be...
Grow Your Member Organization One Relationship at a Time
Most associations serve a wide variety of members. As a result, many lose sight of the individual in the process. In order to build lasting relationships, associations must strive to get to know their members on a more personal level. Strong Connections Build Trust...
The Connector’s Way: A Story About Building Business One Relationship at a Time
Why I Wrote The Connector's Way Since 2002, strong business relationships have fueled The Galvanizing Group’s growth. Our company is hardly unique. Great relationships are the foundation of success. For confirmation, ask yourself two questions: What percentage of your...
Turn Unhappy Customers Into Loyal Supporters
If you run a business, you know that customer complaints are inevitable. You also know that social media can amplify those complaints if people feel like they are not being heard. The key is to find ways to deal with customer dissatisfaction before it develops a life...
How to Create a Winning Referral Program
In a series of prior blog posts, I wrote about the multiple benefits of cultivating business referrals. While there are many ways to structure a company referral program, I’ve found that the most successful programs follow a few simple rules. Four Steps to Creating a...
An Attitude of Gratitude Can Help Build Business Referrals
Have you ever referred business to someone and not heard anything back? It’s one of my pet peeves. More important, it represents a missed opportunity for the person who lets the referral go unacknowledged. Ways to Demonstrate Appreciation To let someone know how much...
How (and When) to Ask for Customer Referrals
Studies consistently show that customers depend on referrals to determine what they buy—and who they buy it from. In a previous blog post, we addressed why business owners need to change their thinking and learn to ask for specific customer referrals. In this...
The Key to Getting Business Referrals is to Ask for Them
Do you offer a great product? Provide outstanding customer service? If you answered “yes” to either question, ask yourself one more: Is your business getting the referrals that it deserves? Referrals through word of mouth are a great way to grow a business....
What Customers Value: How Referral Marketing Can Support the Community and Build Your Business
As a business owner, you know about the undeniable power of word of mouth. It is much easier to turn a qualified referral into a new customer than it is to try to sell your services by marketing to the masses. With 92% of people making purchasing decisions based on...
Regular Check-Ins Build Customer Loyalty and Drive Referrals
Are you an insurance agent, accountant, financial advisor, counselor or other professional services provider? If the answer is yes, you need to be conducting regular check-ins with your clients. For years, I purchased my insurance policy through an agent that...