Relationship Building Articles

Why Build Strong Business Relationships?

Why do you want to build strong business relationships? Strong business relationships are the key to personal and professional success. People who build them are known as connectors, and connecting is a skilled activity that can be learned, improved, and measured. Ask most great connectors about the secret to success and...
How to Create a Winning Referral Program

How to Create a Winning Referral Program

In a series of prior blog posts, I wrote about the multiple benefits of cultivating business referrals. While there are many ways to structure a company referral program, I’ve found that the most successful programs follow a few simple rules. Four Steps to Creating a...

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