by Patrick Galvin | Aug 15, 2017 | Association Branding & Marketing, Relationship Marketing
Note: The following article was written by Patrick Galvin for The Membership Management Report and published in the August 2017 issue. The Membership Management Report is a monthly electronic publication for professionals who work with or manage member programs,...
by Patrick Galvin | Mar 17, 2016 | Announcements, Relationship Marketing
About the Book Since 2002, strong business relationships have fueled The Galvanizing Group’s growth. Our company is hardly unique. Great relationships are the foundation of success. For confirmation, ask yourself two questions: What percentage of your business in the...
by Patrick Galvin | Jan 7, 2016 | Announcements, Social Media
Happy New Year! If you are like me, you started January 1st with personal resolutions for the year ahead. One of mine is to spend more time with my family outside and to revel in the fact that Oregon has been blessed with some of the best snowfall in years. What about...
by Patrick Galvin | Nov 16, 2015 | Content Marketing, Relationship Marketing, Video Posts
Thanks to social media, companies now have a mind-boggling set of communications tools at their disposal. The old-fashioned newsletter is just that: old-fashioned. Or is it? High-Quality Newsletter Content is Key For many businesses, newsletters work better than ever...
by Patrick Galvin | Nov 9, 2015 | Video Posts, Word of Mouth Marketing
“Half of the money I spend on advertising is wasted. The problem is that I don’t know which half.” – John Wanamaker (1838-1922) John Wanamaker opened his first store in 1861 and is considered by many to be the inventor of the modern department store. He was a...
