Marketing Communications Articles

Social Media for Manufacturers: 5 Practical Marketing Tips

When a high profile B2C brand like Nike or Red Bull posts online, it might get thousands—sometimes even millions—of social media likes. That’s impressive until you realize that the Kardashians get the same response when they share their latest “news.” As a B2B company, you might wonder about the value of social media for...

Your Customers: The Only Marketing Measurement That Matters

Your Customers: The Only Marketing Measurement That Matters

Nov 9, 2015 | Marketing Communications

“Half of the money I spend on advertising is wasted. The problem is that I don’t know which half.” – John Wanamaker...

Relationship Marketing Wins over Price and Promotion

Relationship Marketing Wins over Price and Promotion

Nov 2, 2015 | Marketing Communications

Savvy business owners know that relationships are essential for success. In their bestselling book The Go-Giver,...

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