One of the most tangible—yet most often overlooked—benefits to a company of having a solid brand strategy is that it facilitates the recruitment of qualified employees. Running a purposefully small brand strategy firm in Portland, Oregon, I admit that employee...
On my desk is a full-color food magazine filled with gorgeous images, engaging stories and mouth-watering recipes that rival those in Martha Stewart Living. Unlike Martha’s eponymous magazine, however, this publication doesn’t sell advertising space or charge...
Your brand. It’s your company’s most valuable asset. Do you have a strategic plan for it? A plan for developing, nurturing and growing your brand is a brand strategy. And like any strategic planning exercise, it is an organized process that is repeated throughout the...
I’m a little obsessed with birdwatching, or birding, which Wikipedia describes as the recreational observation of birds. It’s a favorite hobby of senior citizens, but I prefer to think of it as something I can do with my daughter to keep her connected to nature (and...
In a previous blog post, we discussed how an industry or trade association benefits from having a strong brand. Briefly, a strong association brand: Motivates board members, volunteers and association staff Provides members with an assurance of quality and value...
