by Ellen Galvin | Aug 10, 2014 | Brand Strategy
One of the most tangible—yet most often overlooked—benefits to a company of having a solid brand strategy is that it facilitates the recruitment of qualified employees. Running a purposefully small brand strategy firm in Portland, Oregon, I admit that employee...
by Ellen Galvin | Jul 23, 2014 | Marketing Communications
On my desk is a full-color food magazine filled with gorgeous images, engaging stories and mouth-watering recipes that rival those in Martha Stewart Living. Unlike Martha’s eponymous magazine, however, this publication doesn’t sell advertising space or charge...
by Ellen Galvin | Jul 1, 2014 | Brand Strategy
Your brand. It’s your company’s most valuable asset. Do you have a strategic plan for it? A plan for developing, nurturing and growing your brand is a brand strategy. And like any strategic planning exercise, it is an organized process that is repeated throughout the...
by Ellen Galvin | Jun 16, 2014 | Marketing Communications
I’m a little obsessed with birdwatching, or birding, which Wikipedia describes as the recreational observation of birds. It’s a favorite hobby of senior citizens, but I prefer to think of it as something I can do with my daughter to keep her connected to nature (and...
by Ellen Galvin | Jun 4, 2014 | Brand Strategy, Marketing Communications
In a previous blog post, we discussed how an industry or trade association benefits from having a strong brand. Briefly, a strong association brand: Motivates board members, volunteers and association staff Provides members with an assurance of quality and value...
