by Ellen Galvin | May 29, 2018 | Brand Strategy
Brand audit. Brand analysis. Brand review. The terms differ but the objective is the same: To get a clear picture of where your company’s brand is today—and how it stacks up to where you want your business to be. When to Consider a Brand Review There are as many...
by Ellen Galvin | May 3, 2018 | Association Branding & Marketing
Association naming used to follow a relatively simple formula, combining geography with industry description followed by the word “association” (or a synonym thereof). Thus we have functional names along the lines of: National Cattlemen’s Beef Association American...
by Ellen Galvin | Apr 19, 2018 | Brand Strategy
Executive coach and public speaker Gerry Valentine’s piece for Forbes on the importance of an inspiring mission statement (“Want To Make Your Company Resilient? Start With An Inspiring Mission”) is a reminder of just how subtle the differences are between a mission...
by Ellen Galvin | Feb 12, 2018 | Social Media
Valentine’s Day is around the corner. It’s a day for love, thank goodness! Spend too much time online reading news headlines and social media comments and you might get the impression that anger and hostility have won the upper hand. What Are Nice Brands to Do?...
by Ellen Galvin | Jan 31, 2018 | Social Media
More than a few brand reputation and social media managers woke up this morning to find that thousands of their Twitter followers had disappeared overnight. It’s hard to find much online sympathy or support from companies and businesses that just a few days ago were...
