What’s Involved in a Brand Review?

What’s Involved in a Brand Review?

Brand audit. Brand analysis. Brand review. The terms differ but the objective is the same: To get a clear picture of where your company’s brand is today—and how it stacks up to where you want your business to be. When to Consider a Brand Review There are as many...
Association Naming: Is it Time for a Refresh?

Association Naming: Is it Time for a Refresh?

Association naming used to follow a relatively simple formula, combining geography with industry description followed by the word “association” (or a synonym thereof). Thus we have functional names along the lines of: National Cattlemen’s Beef Association American...
Mission Statement vs. Brand Promise: How Do They Differ?

Mission Statement vs. Brand Promise: How Do They Differ?

Executive coach and public speaker Gerry Valentine’s piece for Forbes on the importance of an inspiring mission statement (“Want To Make Your Company Resilient? Start With An Inspiring Mission”) is a reminder of just how subtle the differences are between a mission...
Sugar and Spice: Nice Brands Finish Ahead

Sugar and Spice: Nice Brands Finish Ahead

Valentine’s Day is around the corner. It’s a day for love, thank goodness! Spend too much time online reading news headlines and social media comments and you might get the impression that anger and hostility have won the upper hand. What Are Nice Brands to Do?...
Define Your Brand Vision to Build Better Relationships

Define Your Brand Vision to Build Better Relationships

Connectors connect to give, and not to get—it’s what differentiates connecting from networking. But if you are to be of service, you need to be clear on the values and skills that you bring to the table. Sounds simple, right? There’s just one problem. Too often we...

Sign up for The Galvanizing Group's monthly newsletter to get tips and ideas for creating the connections that galvanize success.

Thank you for subscribing!