In a series of prior blog posts, I wrote about the multiple benefits of cultivating business referrals. While there are many ways to structure a company referral program, I’ve found that the most successful programs follow a few simple rules. Four Steps to Creating a...
Have you ever referred business to someone and not heard anything back? It’s one of my pet peeves. More important, it represents a missed opportunity for the person who lets the referral go unacknowledged. Ways to Demonstrate Appreciation To let someone know how much...
Do you offer a great product? Provide outstanding customer service? If you answered “yes” to either question, ask yourself one more: Is your business getting the referrals that it deserves? Referrals through word of mouth are a great way to grow a business....
As a business owner, you know about the undeniable power of word of mouth. It is much easier to turn a qualified referral into a new customer than it is to try to sell your services by marketing to the masses. With 92% of people making purchasing decisions based on...
Are you an insurance agent, accountant, financial advisor, counselor or other professional services provider? If the answer is yes, you need to be conducting regular check-ins with your clients. For years, I purchased my insurance policy through an agent that...
