by Patrick Galvin | May 7, 2013 | Marketing Communications
Let’s face it—if you’re in business, you’re almost certain to encounter less-than-favorable feedback at one point or another. That’s why last week’s blog post covered the best ways for businesses to handle negative online reviews. I have to admit, however, that I...
by Patrick Galvin | Apr 24, 2013 | Marketing Communications
Online reviews can make or break a business. Companies that monitor reviews closely and react quickly are better able to influence positive online word of mouth than companies that do or say nothing (or become combative). Recently, a company contacted us for public...