The Galvanizing Blog: Most Recent Posts
The Next Normal: COVID-19’s Impact on Relationship Building
Giving new meaning to the word tumultuous, the year 2020 radically shifted the way people live and work. Yet despite COVID-19’s impact, one thing remained constant: The importance of building and maintaining strong relationships. A Workforce Transformed The global...
Why People Buy: It’s About Relationships, Not Advertising
500 billion or $500,000,000,000. That is how much companies around the world spend each year on advertising. The United States accounts for more than $250 billion of that amount. It would stand to reason that advertising works. Why would sophisticated global...
Business Relationship Building is Everyone’s Job
It doesn’t matter what business you are in: Relationships are everything. Not even the most technical, data-driven employee operates in a vacuum. Employees with good relationships are healthier, happier and more likely to advance in their careers. Employers benefit...
Define Your Brand Vision to Build Better Relationships
Connectors connect to give, and not to get—it’s what differentiates connecting from networking. But if you are to be of service, you need to be clear on the values and skills that you bring to the table. Sounds simple, right? There’s just one problem. Too often we...
What’s Involved in a Brand Review?
Brand audit. Brand analysis. Brand review. The terms differ but the objective is the same: To get a clear picture of where your company’s brand is today—and how it stacks up to where you want your business to be. When to Consider a Brand Review There are as many...
Association Naming: Is it Time for a Refresh?
Association naming used to follow a relatively simple formula, combining geography with industry description followed by the word “association” (or a synonym thereof). Thus we have functional names along the lines of: National Cattlemen’s Beef Association American...
Mission Statement vs. Brand Promise: How Do They Differ?
Executive coach and public speaker Gerry Valentine’s piece for Forbes on the importance of an inspiring mission statement (“Want To Make Your Company Resilient? Start With An Inspiring Mission”) is a reminder of just how subtle the differences are between a mission...
Sugar and Spice: Nice Brands Finish Ahead
Valentine’s Day is around the corner. It's a day for love, thank goodness! Spend too much time online reading news headlines and social media comments and you might get the impression that anger and hostility have won the upper hand. What Are Nice Brands to Do? We all...
Fake Followers & Contrived Connections: Is Your Brand Reputation at Risk?
More than a few brand reputation and social media managers have been dealing with the aftermath of having thousands of their Twitter followers disappear overnight. It’s hard to find much online sympathy or support from companies and businesses that are so focused on...
Grow Your Member Organization One Relationship at a Time
Most associations serve a wide variety of members. As a result, many lose sight of the individual in the process. In order to build lasting relationships, associations must strive to get to know their members on a more personal level. Strong Connections Build Trust...
Brand Loyalty is Dead. Will Brand Connections Replace It?
For companies accustomed to the old ideas of winning a customer’s brand loyalty and then forgetting about it, the last several years have been disruptive to say the least. All around us, societal shifts are dramatically altering the way we live and work. At the heart...
Politics, Profanity & Unicorns: How Personal Brand & Professional Reputation Go Hand-In-Hand
Politics are never pretty, but the 2016 presidential election was particularly nasty. The nastiness was magnified by social media, with people across the political spectrum adding their own two cents—often at the expense of their personal brand and professional...