The Galvanizing Blog: Most Recent Posts
Connect with Your Best Self to Connect Better with Others
Think about the best relationship builders you know. Other than their ability to connect better with others, what do they have in common? Whether introverted or extroverted (they can be both), good relationships builders are likely to share common traits such as: •...
The Galvanizing Group Partners with E-Learning Leader OpenSesame
Founded on the principal that strong trust-based relationships are the key to personal and professional success, The Galvanizing Group is pleased to announce an expanded partnership with e-Learning innovator OpenSesame. Spencer Thornton, Senior Vice President of...
Why Build Strong Business Relationships?
Why do you want to build strong business relationships? Strong business relationships are the key to personal and professional success. People who build them are known as connectors, and connecting is a skilled activity that can be learned, improved, and measured. Ask...
The Next Normal: COVID-19’s Impact on Relationship Building
Giving new meaning to the word tumultuous, the year 2020 radically shifted the way people live and work. Yet despite COVID-19’s impact, one thing remained constant: The importance of building and maintaining strong relationships. A Workforce Transformed The global...
Why People Buy: It’s About Relationships, Not Advertising
500 billion or $500,000,000,000. That is how much companies around the world spend each year on advertising. The United States accounts for more than $250 billion of that amount. It would stand to reason that advertising works. Why would sophisticated global...
Business Relationship Building is Everyone’s Job
It doesn’t matter what business you are in: Relationships are everything. Not even the most technical, data-driven employee operates in a vacuum. Employees with good relationships are healthier, happier and more likely to advance in their careers. Employers benefit...
Define Your Brand Vision to Build Better Relationships
Connectors connect to give, and not to get—it’s what differentiates connecting from networking. But if you are to be of service, you need to be clear on the values and skills that you bring to the table. Sounds simple, right? There’s just one problem. Too often we...
What’s Involved in a Brand Review?
Brand audit. Brand analysis. Brand review. The terms differ but the objective is the same: To get a clear picture of where your company’s brand is today—and how it stacks up to where you want your business to be. When to Consider a Brand Review There are as many...
Association Naming: Is it Time for a Refresh?
Association naming used to follow a relatively simple formula, combining geography with industry description followed by the word “association” (or a synonym thereof). Thus we have functional names along the lines of: National Cattlemen’s Beef Association American...
Mission Statement vs. Brand Promise: How Do They Differ?
Executive coach and public speaker Gerry Valentine’s piece for Forbes on the importance of an inspiring mission statement (“Want To Make Your Company Resilient? Start With An Inspiring Mission”) is a reminder of just how subtle the differences are between a mission...
Sugar and Spice: Nice Brands Finish Ahead
Valentine’s Day is around the corner. It's a day for love, thank goodness! Spend too much time online reading news headlines and social media comments and you might get the impression that anger and hostility have won the upper hand. What Are Nice Brands to Do? We all...
Fake Followers & Contrived Connections: Is Your Brand Reputation at Risk?
More than a few brand reputation and social media managers have been dealing with the aftermath of having thousands of their Twitter followers disappear overnight. It’s hard to find much online sympathy or support from companies and businesses that are so focused on...