The latest insights, ideas and news on business relationship building. 

Business Relationship Building is Everyone’s Job

Business Relationship Building is Everyone’s Job

It doesn’t matter what business you are in: Relationships are everything. Not even the most technical, data-driven employee operates in a vacuum. Employees with good relationships are healthier, happier and more likely to advance in their careers. Employers benefit...

read more
What’s Involved in a Brand Review?

What’s Involved in a Brand Review?

Brand audit. Brand analysis. Brand review. The terms differ but the objective is the same: To get a clear picture of where your company’s brand is today—and how it stacks up to where you want your business to be. When to Consider a Brand Review There are as many...

read more
Association Naming: Is it Time for a Refresh?

Association Naming: Is it Time for a Refresh?

Association naming used to follow a relatively simple formula, combining geography with industry description followed by the word “association” (or a synonym thereof). Thus we have functional names along the lines of: National Cattlemen’s Beef Association American...

read more
Sugar and Spice: Nice Brands Finish Ahead

Sugar and Spice: Nice Brands Finish Ahead

Valentine’s Day is around the corner. It's a day for love, thank goodness! Spend too much time online reading news headlines and social media comments and you might get the impression that anger and hostility have won the upper hand. What Are Nice Brands to Do? We all...

read more