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Go the Extra Mile: How Acts of Appreciation Build Long-Lasting Customer Connections

Go the Extra Mile: How Acts of Appreciation Build Long-Lasting Customer Connections

by Ellen Galvin | Jul 2, 2013 | Connecting & Networking

How many businesses distinguish gratitude from appreciation? The difference is thinking versus doing. Author Gertrude Stein famously said that “silent gratitude isn’t very much use to anyone.” On the other hand, appreciation is gratitude in action. Appreciation is the...

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