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Rebranding Your Association? What to Look for in a Brand Strategy Firm

Rebranding Your Association? What to Look for in a Brand Strategy Firm

by Ellen Galvin | Sep 21, 2014 | Brand Strategy

An association’s brand is more than just a logo, tagline or brochure—it’s an emotional connection that members, donors, staff and the community form with an association and the stories that they tell about the work that it does. Whether you are rebranding your...
Association Marketing: Your Members Are Your Message

Association Marketing: Your Members Are Your Message

by Ellen Galvin | Jun 4, 2014 | Brand Strategy, Marketing Communications

In a previous blog post, we discussed how an industry or trade association benefits from having a strong brand. Briefly, a strong association brand: Motivates board members, volunteers and association staff Provides members with an assurance of quality and value...
Association Branding: How to Connect with Members' Values and Beliefs

Association Branding: How to Connect with Members' Values and Beliefs

by Ellen Galvin | Jan 22, 2014 | Brand Strategy

Like any for-profit business, an association’s brand is its most valuable asset. The brand is the glue that holds everything together and moves the association toward the fulfillment of its mission and vision. A strong association brand: Motivates board members,...

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