An association’s brand is more than just a logo, tagline or brochure—it’s an emotional connection that members, donors, staff and the community form with an association and the stories that they tell about the work that it does. Whether you are rebranding your...
In a previous blog post, we discussed how an industry or trade association benefits from having a strong brand. Briefly, a strong association brand: Motivates board members, volunteers and association staff Provides members with an assurance of quality and value...
Like any for-profit business, an association’s brand is its most valuable asset. The brand is the glue that holds everything together and moves the association toward the fulfillment of its mission and vision. A strong association brand: Motivates board members,...
