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Branding Your Business: Lessons from a NYC Dog Walker

Branding Your Business: Lessons from a NYC Dog Walker

by Ellen Galvin | Sep 8, 2014 | Brand Strategy

I’m crazy about dogs, which explains why a New York Times article about a brand-savvy dog walker named Precious Costello Caldwell has been bookmarked on my computer (and stuck in my mind) since it was published earlier this year. Here are my thoughts on what Caldwell...

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