by Patrick Galvin | May 19, 2015 | Marketing Communications
Word of mouth is a powerful force. It can help your business grow—or it can keep it from reaching its full potential. As a business owner, you need to understand exactly what word of mouth is doing for you. An organization called TARP conducted research that found for...
by Patrick Galvin | Apr 27, 2015 | Relationship Building
To grow customer referrals, you need to give people a reason to talk about what makes your business unique. In other words, make your business remarkable. Consider a few examples: You won’t find a receptionist in any of Umpqua Bank’s “retail stores” (i.e., bank...
by Patrick Galvin | Apr 23, 2015 | Marketing Communications
The best way to grow a businesses is through word of mouth marketing. It is nearly impossible to succeed with an advertising-centric approach, and here’s why: You need over-the-top creativity—today’s ads are expected to educate, entertain and enthrall (the “Wow!”...
