by Ellen Galvin | Apr 19, 2018 | Brand Strategy
Executive coach and public speaker Gerry Valentine’s piece for Forbes on the importance of an inspiring mission statement (“Want To Make Your Company Resilient? Start With An Inspiring Mission”) is a reminder of just how subtle the differences are between a mission...
by Ellen Galvin | Feb 12, 2018 | Social Media
Valentine’s Day is around the corner. It’s a day for love, thank goodness! Spend too much time online reading news headlines and social media comments and you might get the impression that anger and hostility have won the upper hand. What Are Nice Brands to Do?...
by Ellen Galvin | Jan 31, 2018 | Social Media
More than a few brand reputation and social media managers woke up this morning to find that thousands of their Twitter followers had disappeared overnight. It’s hard to find much online sympathy or support from companies and businesses that just a few days ago were...
by Ellen Galvin | Jan 18, 2018 | Brand Strategy
Companies spend billions of dollars developing brands to set themselves apart. As a connector and a relationship builder, you can do the same. The beginning of the year is a good time to define your personal brand vision. What is a Brand Vision? A brand vision is an...
by Ellen Galvin | Jan 30, 2017 | Brand Strategy, Customer Loyalty
For companies accustomed to the old ideas of winning a customer’s brand loyalty and then forgetting about it, the last several years have been disruptive to say the least. All around us, societal shifts are dramatically altering the way we live and work. At the heart...
