by Ellen Galvin | Jan 30, 2017 | Brand Strategy, Customer Loyalty
For companies accustomed to the old ideas of winning a customer’s brand loyalty and then forgetting about it, the last several years have been disruptive to say the least. All around us, societal shifts are dramatically altering the way we live and work. At the heart...
by Ellen Galvin | Nov 22, 2016 | Brand Strategy, Relationship Marketing
Politics are never pretty, but the 2016 presidential election was particularly nasty. The nastiness was magnified by social media, with people across the political spectrum adding their own two cents—often at the expense of their personal brand and professional...
by Ellen Galvin | Oct 31, 2016 | Association Branding & Marketing, Brand Strategy
Playing it safe is not good enough when it comes to trade association branding (or rebranding, as the case may be). Chances are you know a professional trade association—or are a member of one—that emerged from a rebranding project with little more than an updated...
by Ellen Galvin | Oct 7, 2016 | Content Marketing
Let’s be honest: Content marketing can feel like a chore. Generating deep and meaningful branded content on an ongoing basis is hard work. Sometimes you can’t think of a single idea worth sharing. I feel the same way about school lunches. It’s exhausting to come up...
by Ellen Galvin | Sep 8, 2016 | Social Media
When a high profile B2C brand like Nike or Red Bull posts online, it might get thousands—sometimes even millions—of social media likes. That’s impressive until you realize that the Kardashians get the same response when they share their latest “news.” As a B2B...
