by Ellen Galvin | Dec 3, 2020 | Relationship Building
500 billion or $500,000,000,000. That is how much companies around the world spend each year on advertising. The United States accounts for more than $250 billion of that amount. It would stand to reason that advertising works. Why would sophisticated global...
by Ellen Galvin | Jan 18, 2019 | Relationship Building
Connectors connect to give, and not to get—it’s what differentiates connecting from networking. But if you are to be of service, you need to be clear on the values and skills that you bring to the table. Sounds simple, right? There’s just one problem. Too often we...
by Ellen Galvin | May 29, 2018 | Brand Strategy
Brand audit. Brand analysis. Brand review. The terms differ but the objective is the same: To get a clear picture of where your company’s brand is today—and how it stacks up to where you want your business to be. When to Consider a Brand Review There are as many...
by Ellen Galvin | May 3, 2018 | Brand Strategy, Marketing Communications
Association naming used to follow a relatively simple formula, combining geography with industry description followed by the word “association” (or a synonym thereof). Thus we have functional names along the lines of: National Cattlemen’s Beef Association American...
by Ellen Galvin | Apr 19, 2018 | Brand Strategy, Marketing Communications
Executive coach and public speaker Gerry Valentine’s piece for Forbes on the importance of an inspiring mission statement (“Want To Make Your Company Resilient? Start With An Inspiring Mission”) is a reminder of just how subtle the differences are between a mission...
