by Ellen Galvin | Aug 8, 2016 | Brand Strategy, Marketing Communications
Like many Americans, I visited a National Park this summer. And like many Americans, the crowds overwhelmed me. On the one hand, it is heartening to see so many families enjoying our country’s natural beauty. On the other hand, I wonder if people are able to see...
by Ellen Galvin | Jul 13, 2016 | Brand Strategy
You’ve invested organizational resources to develop a solid brand strategy, one that differentiates your company in the marketplace and provides a clear plan for success—only to realize that the average attention span is only eight seconds long. It’s a problem that...
by Ellen Galvin | May 17, 2016 | Brand Strategy, Marketing Communications
In content marketing, the brand story is everything. While content marketing is relatively new, storytelling has been around for ages. Stories have always been the key to convincing people to do something, buy something, or tell their family and friends about...
by Ellen Galvin | Apr 22, 2016 | Brand Strategy, Marketing Communications
With Prince’s death, the world has lost another musical legend. An ambitious artist with unbelievable talent and style, Prince’s legacy as a songwriter, singer, producer and showman will live forever. Not surprisingly, social media has been flooded with tributes...
by Ellen Galvin | Mar 6, 2016 | Marketing Communications
Digital marketing specialists have plenty of opinions about how often a company should post on social media to get the maximum mileage out of their content. According to a few different “experts,” the recommended frequencies are: Pinterest: 5 times per day Twitter:...
