People with strong relationships are healthier, happier and more likely to perform at their peak to earn more money...
Relationship Building Articles
A Return to Office (and a Return to Communication)
“We don’t have the budget right now.” “We decided to go with someone else.” “I don’t have an answer for you.” How many...
How to Build Trust with Remote Teams
Remote work was already gaining momentum when the global pandemic hit in early 2020. Abruptly, everything went...
The Key to Getting Business Referrals is to Ask for Them
Do you offer a great product? Provide outstanding customer service? If you answered “yes” to either question, ask yourself one more: Is your business getting the referrals that it deserves? Referrals through word of mouth are a great way to grow a business....
What Customers Value: How Referral Marketing Can Support the Community and Build Your Business
As a business owner, you know about the undeniable power of word of mouth. It is much easier to turn a qualified referral into a new customer than it is to try to sell your services by marketing to the masses. With 92% of people making purchasing decisions based on...
Regular Check-Ins Build Customer Loyalty and Drive Referrals
Are you an insurance agent, accountant, financial advisor, counselor or other professional services provider? If the answer is yes, you need to be conducting regular check-ins with your clients. For years, I purchased my insurance policy through an agent that...
Be Remarkable: Provide Service That Inspires Customer Referrals
To grow customer referrals, you need to give people a reason to talk about what makes your business unique. In other words, make your business remarkable. Consider a few examples: You won’t find a receptionist in any of Umpqua Bank’s “retail stores” (i.e., bank...
Five Ways to Master Relationship Marketing
It doesn’t matter what business you are in. If you sell a product or service to real people, i.e. humans with thoughts, opinions and feelings, you are a relationship marketer. If the term “relationship marketing” sounds a little touchy-feely to you, consider the...