by Ellen Galvin | Jan 28, 2015 | Brand Strategy
A simple brand experience pays off. That’s the conclusion of the 2014 Siegel+Gale Global Brand Simplicity Index, an annual global study of more than 12,000 consumers in eight countries around the world. Simpler Brand Experiences Wanted Highlights from the report,...
by Ellen Galvin | Dec 29, 2014 | Brand Strategy
In graduate school, I took a series of marketing and branding classes and learned that a strong brand name serves as a shortcut to decision making. In other words, without adequate information or the time to conduct exhaustive research, consumers rely on strong brand...
