503.249.8800 info@galvanizinggroup.com
The Galvanizing Group
  • Home
  • Cohort Coaching
  • Online Learning
  • Speaking & Training
  • Books & Courses
  • About
  • Contact
  • Take Assessment
Select Page
Simplify the Brand Experience to Boost Loyalty, Referrals and Sales

Simplify the Brand Experience to Boost Loyalty, Referrals and Sales

by Ellen Galvin | Jan 28, 2015 | Brand Strategy

A simple brand experience pays off. That’s the conclusion of the 2014 Siegel+Gale Global Brand Simplicity Index, an annual global study of more than 12,000 consumers in eight countries around the world. Simpler Brand Experiences Wanted Highlights from the report,...
Why Brand Name Takes a Backseat to Brand Experience

Why Brand Name Takes a Backseat to Brand Experience

by Ellen Galvin | Dec 29, 2014 | Brand Strategy

In graduate school, I took a series of marketing and branding classes and learned that a strong brand name serves as a shortcut to decision making. In other words, without adequate information or the time to conduct exhaustive research, consumers rely on strong brand...

Latest Posts

  • Emotional Intelligence: Power Your Relationships with EI not AI
  • Grow Your Trust Bank: Use The Four-Way Test to Build Better Relationships
  • AI Relationship Building: Is It a Thing?
  • What Type of Business Relationship Builder Are You?
  • Practice Mindful Listening to Build Better Relationships

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Quick Links

Meet the Team

Patrick Galvin’s TEDx Talk

Hire Patrick Galvin to Speak

Insights

What Type of Relationship Builder Are You?

Relationship-Building Articles

Products

The Daily Connector

Books on Amazon

Audiobooks on Soundwise

Programs

Cohort Coaching

Certification Program

Online Academy

© 2002-2025 The Galvanizing Group®. All Rights Reserved. Privacy Policy. Terms of Service.