by Ellen Galvin | Jul 13, 2016 | Brand Strategy
You’ve invested organizational resources to develop a solid brand strategy, one that differentiates your company in the marketplace and provides a clear plan for success—only to realize that the average attention span is only eight seconds long. It’s a problem that...
by Ellen Galvin | May 17, 2016 | Brand Strategy, Marketing Communications
In content marketing, the brand story is everything. While content marketing is relatively new, storytelling has been around for ages. Stories have always been the key to convincing people to do something, buy something, or tell their family and friends about...
