The Galvanizing Blog

Sparking new ideas about branding, marketing, and the connections that galvanize success.


Turn Ideas Into Action: How to Create a Winning Brand Plan

To turn a brand into an asset that is managed and measured, you need a strategic brand plan. This is harder than it sounds. Many companies struggle to allocate the time and resources necessary to turn big ideas into everyday actions. It’s like trying to move a massive...

read more

Use Selfies to Build Your Company Brand

Like many Americans, I visited a National Park this summer. And like many Americans, the crowds overwhelmed me. (Read “Record Crowds Make America’s National Parks Hard to Bear.”) On the one hand, it is heartening to see so many families enjoying our country’s natural...

read more

Turn Your Brand Strategy into a Compelling Brand Story

You’ve invested organizational resources to develop a solid brand strategy, one that differentiates your company in the marketplace and provides a clear plan for success—only to realize that the average attention span is only eight seconds long. It’s a problem that...

read more

Every Brand Story Needs a Hero

In content marketing, the brand story is everything. While content marketing is relatively new, storytelling has been around for ages. Stories have always been the key to convincing people to do something, buy something, or tell their family and friends about...

read more

Mine Your Own Business for Smart, Original Content

Digital marketing specialists have plenty of opinions about how often a company should post on social media to get the maximum mileage out of their content. According to a few different “experts,” the recommended frequencies are: Pinterest: 5 times per day Twitter:...

read more

How to Get Yourself Some Brand Love

Valentine’s Day is around the corner. If you make gourmet chocolates or sell long-stemmed roses, you’re pretty comfortable with the language of love. If you are the marketing manager for an industrial manufacturer…well, “love” may not be part of your everyday business...

read more

Pin It on Pinterest