by Ellen Galvin | May 23, 2014 | Marketing Communications
Is content marketing the new face of PR? We asked ourselves that question not very long ago. For a time, we even experimented with substituting the words “content marketing” for “public relations” on our business cards. But we’ve come back to PR because we believe...
by Ellen Galvin | May 14, 2014 | Brand Strategy
Whether you manage an association, a for-profit business, or a nonprofit, you know how difficult it can be to balance short-term activities with long-term objectives. Consider your organization’s brand, for example. Better said, consider your organization’s brand...
by Ellen Galvin | Jan 22, 2014 | Brand Strategy
Like any for-profit business, an association’s brand is its most valuable asset. The brand is the glue that holds everything together and moves the association toward the fulfillment of its mission and vision. A strong association brand: Motivates board members,...
by Ellen Galvin | Jan 8, 2014 | Brand Strategy, Marketing Communications
When it comes to the development of optimized and strategic content, the old adage holds true: “By failing to prepare, you are preparing to fail.” – Benjamin Franklin Great content is the cornerstone of an effective online marketing strategy, yet too few...
by Ellen Galvin | Aug 13, 2013 | Connecting & Networking
What does it take to build genuine and meaningful business connections? We all know that success depends largely on the people who surround us, yet we aren’t always sure how to go about building a team that will inspire and support us along the way. Here are five...
