by Ellen Galvin | Jul 9, 2013 | Connecting & Networking
If you’re thinking about shifting marketing dollars away from traditional advertising to focus on social media, you are not alone. In Nielsen’s 2013 Paid Social Media Advertising Report, 39% of advertisers said that they would pull budget dollars away from offline...
by Ellen Galvin | Jul 2, 2013 | Connecting & Networking
How many businesses distinguish gratitude from appreciation? The difference is thinking versus doing. Author Gertrude Stein famously said that “silent gratitude isn’t very much use to anyone.” On the other hand, appreciation is gratitude in action. Appreciation is the...
by Ellen Galvin | Jun 5, 2013 | Brand Strategy
We’ve been working with a company to develop a new tagline as part of a larger rebranding project. (If you’ve ever worked on tagline development before, you know that nothing else brings out a difference of opinions like a new tagline.) One of the challenges is...
by Ellen Galvin | May 20, 2013 | Marketing Communications
Great Content vs. Bad Content Great content is exciting and engaging. It tells a story without screaming “BUY ME!” People share great content with their friends. Bad content, on the other hand, is marketing propaganda. A swift click of the...
by Ellen Galvin | May 16, 2013 | Brand Strategy
The photos are what caught my eye in a Wall Street Journal article entitled “More Brands Want You to Model Their Clothes,” by Christina Binkley. First, there is the photo of two adorable Boxers wearing elaborate turquoise beaded necklaces from #Dannijo. Our office dog...
