by Ellen Galvin | May 3, 2018 | Brand Strategy, Marketing Communications
Association naming used to follow a relatively simple formula, combining geography with industry description followed by the word “association” (or a synonym thereof). Thus we have functional names along the lines of: National Cattlemen’s Beef Association American...
by Ellen Galvin | Apr 19, 2018 | Brand Strategy, Marketing Communications
Executive coach and public speaker Gerry Valentine’s piece for Forbes on the importance of an inspiring mission statement (“Want To Make Your Company Resilient? Start With An Inspiring Mission”) is a reminder of just how subtle the differences are between a mission...
by Ellen Galvin | Feb 12, 2018 | Brand Strategy, Marketing Communications
Valentine’s Day is around the corner. It’s a day for love, thank goodness! Spend too much time online reading news headlines and social media comments and you might get the impression that anger and hostility have won the upper hand. What Are Nice Brands to Do?...
by Ellen Galvin | Jan 31, 2018 | Brand Strategy
More than a few brand reputation and social media managers have been dealing with the aftermath of having thousands of their Twitter followers disappear overnight. It’s hard to find much online sympathy or support from companies and businesses that are so focused on...
by Ellen Galvin | Jan 30, 2017 | Brand Strategy
For companies accustomed to the old ideas of winning a customer’s brand loyalty and then forgetting about it, the last several years have been disruptive to say the least. All around us, societal shifts are dramatically altering the way we live and work. At the heart...
