by Ellen Galvin | Nov 22, 2016 | Brand Strategy
Politics are never pretty, but the 2016 presidential election was particularly nasty. The nastiness was magnified by social media, with people across the political spectrum adding their own two cents—often at the expense of their personal brand and professional...
by Ellen Galvin | Oct 31, 2016 | Brand Strategy
Playing it safe is not good enough when it comes to trade association branding (or rebranding, as the case may be). Chances are you know a professional trade association—or are a member of one—that emerged from a rebranding project with little more than an updated...
by Ellen Galvin | Oct 7, 2016 | Marketing Communications
Let’s be honest: Content marketing can feel like a chore. Generating deep and meaningful branded content on an ongoing basis is hard work. Sometimes you can’t think of a single idea worth sharing. I feel the same way about school lunches. It’s exhausting to come up...
by Ellen Galvin | Sep 8, 2016 | Marketing Communications
When a high profile B2C brand like Nike or Red Bull posts online, it might get thousands—sometimes even millions—of social media likes. That’s impressive until you realize that the Kardashians get the same response when they share their latest “news.” As a B2B...
by Ellen Galvin | Aug 17, 2016 | Brand Strategy
To turn a brand into an asset that is managed and measured, you need a strategic brand plan. This is harder than it sounds. Many companies struggle to allocate the time and resources necessary to turn big ideas into everyday actions. It’s like trying to move a massive...
