by Patrick Galvin | May 19, 2015 | Marketing Communications
Word of mouth is a powerful force. It can help your business grow—or it can keep it from reaching its full potential. As a business owner, you need to understand exactly what word of mouth is doing for you. An organization called TARP conducted research that found for...
by Patrick Galvin | Apr 27, 2015 | Relationship Building
To grow customer referrals, you need to give people a reason to talk about what makes your business unique. In other words, make your business remarkable. Consider a few examples: You won’t find a receptionist in any of Umpqua Bank’s “retail stores” (i.e., bank...
by Patrick Galvin | Apr 23, 2015 | Marketing Communications
The best way to grow a businesses is through word of mouth marketing. It is nearly impossible to succeed with an advertising-centric approach, and here’s why: You need over-the-top creativity—today’s ads are expected to educate, entertain and enthrall (the “Wow!”...
by Patrick Galvin | Apr 16, 2014 | Brand Strategy
Nothing is easy about selling a product that people wish they didn’t have to purchase and which they hope they never have to use. The secret to success lies in the strength of your insurance agency branding. As an independent insurance professional in a highly...
by Patrick Galvin | Jul 17, 2013 | Marketing Communications
Marketers dream about creating campaigns that go viral. It makes perfect sense. Most companies I know crave the kind of attention that boosts credibility, visibility, and sales. Yet for every viral marketing success story, thousands of business try and fail to ignite...
