Marketing Communications Articles

Delicious, Nutritious & Fun: The Bento Box Approach to Content Marketing

Let’s be honest: Content marketing can feel like a chore. Generating deep and meaningful branded content on an ongoing basis is hard work. Sometimes you can’t think of a single idea worth sharing. I feel the same way about school lunches. It’s exhausting to come up with nutritious, delicious and fun lunch ideas for your...

Newsletters That Resonate: How to Keep Your Business Top of Mind

Nov 16, 2015 | Marketing Communications

Thanks to social media, companies now have a mind-boggling set of communications tools at their disposal. The...

Brand Portland: Has the Public Relations Train Reached the End of the Station?

Apr 9, 2013 | Brand Strategy, Marketing Communications

A 3/21/13 article in the Portland Tribune (“Tick-Tock Brand PDX”) poses interesting questions. Are Portland, Oregon’s 15 minutes of fame over? Has our fair city really become more hyped than kale? The answer is “perhaps.” And that’s okay. We think it’s time for the...

Turn Detractors Into Promoters: Word of Mouth Marketing Lessons from a Portland Garbage Company

Mar 28, 2013 | Marketing Communications

Twenty-four. That’s the average number of people a customer will tell about a bad experience, according to the 2012 American Express Global Customer Service Barometer. That’s up 50% from 2011, and the numbers are even higher among customers who use social media to...

Next Entries »

Marketing Communications Articles

Delicious, Nutritious & Fun: The Bento Box Approach to Content Marketing

Why Sincerity Beats Self-Promotion as a Social Media Strategy

Galvanize Your Business and Brand in the New Year

Newsletters That Resonate: How to Keep Your Business Top of Mind

Brand Portland: Has the Public Relations Train Reached the End of the Station?

Turn Detractors Into Promoters: Word of Mouth Marketing Lessons from a Portland Garbage Company