With Prince’s death, the world has lost another musical legend. An ambitious artist with unbelievable talent and...
Marketing Communications Articles
Mine Your Own Business for Smart, Original Content
Digital marketing specialists have plenty of opinions about how often a company should post on social media to get the...
How to Get Yourself Some Brand Love
Valentine’s Day is around the corner. If you make gourmet chocolates or sell long-stemmed roses, you’re pretty...
Holy Cow! Does Brand Content Have to be Stylish to Stand Out?
On my desk is a full-color food magazine filled with gorgeous images, engaging stories and mouth-watering recipes that rival those in Martha Stewart Living. Unlike Martha’s eponymous magazine, however, this publication doesn’t sell advertising space or charge...
Not Just for the Birds: Newsletters as Part of Your Company’s Content Strategy Plan
I’m a little obsessed with birdwatching, or birding, which Wikipedia describes as the recreational observation of birds. It’s a favorite hobby of senior citizens, but I prefer to think of it as something I can do with my daughter to keep her connected to nature (and...
Association Marketing: Your Members Are Your Message
In a previous blog post, we discussed how an industry or trade association benefits from having a strong brand. Briefly, a strong association brand: Motivates board members, volunteers and association staff Provides members with an assurance of quality and value...
Content Marketing and the Evolution of PR
Is content marketing the new face of PR? We asked ourselves that question not very long ago. For a time, we even experimented with substituting the words “content marketing” for “public relations” on our business cards. But we’ve come back to PR because we believe...
Create a Content Plan & Calendar for Your Company
When it comes to the development of optimized and strategic content, the old adage holds true: "By failing to prepare, you are preparing to fail." – Benjamin Franklin Great content is the cornerstone of an effective online marketing strategy, yet too few companies...
Caffeinate Your Word of Mouth: A Century Old Tradition Holds Modern Marketing Lessons
Marketers dream about creating campaigns that go viral. It makes perfect sense. Most companies I know crave the kind of attention that boosts credibility, visibility, and sales. Yet for every viral marketing success story, thousands of business try and fail to ignite...
Make Remarkable Content a Cornerstone of Your Marketing Efforts
Great Content vs. Bad Content Great content is exciting and engaging. It tells a story without screaming "BUY ME!" People share great content with their friends. Bad content, on the other hand, is marketing propaganda. A swift click of the "DELETE" button is all it...
When Online Reviews Get Creative: How to Deal With Customers Who Are Comedians
Let’s face it—if you’re in business, you’re almost certain to encounter less-than-favorable feedback at one point or another. That’s why last week’s blog post covered the best ways for businesses to handle negative online reviews. I have to admit, however, that I...
Manage Online Customer Reviews to Fuel Positive Word of Mouth
Online reviews can make or break a business. Companies that monitor reviews closely and react quickly are better able to influence positive online word of mouth than companies that do or say nothing (or become combative). Recently, a company contacted us for public...