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Emotional Branding: When a Logo is More than a Logo

Emotional Branding: When a Logo is More than a Logo

by Ellen Galvin | Mar 21, 2013 | Brand Strategy

This past week, I had the opportunity to brief a board of directors on the progress that my firm has made on behalf of an organization that is trying to extend its brand—a brand that has served rural markets for 118 years and that now seeks to expand into...

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