by Ellen Galvin | Dec 3, 2020 | Relationship Building
500 billion or $500,000,000,000. That is how much companies around the world spend each year on advertising. The United States accounts for more than $250 billion of that amount. It would stand to reason that advertising works. Why would sophisticated global...
by Ellen Galvin | Jul 1, 2014 | Brand Strategy
Your brand. It’s your company’s most valuable asset. Do you have a strategic plan for it? A plan for developing, nurturing and growing your brand is a brand strategy. And like any strategic planning exercise, it is an organized process that is repeated throughout the...
