by Patrick Galvin | Sep 11, 2015 | Marketing Communications
If you’re busy running your business, you may not feel that you have time for social media. Believe me, I get it. It’s easy to fritter away hours on Facebook and other social media platforms like Twitter, Pinterest, LinkedIn, and Instagram without seeing immediate...
by Patrick Galvin | Sep 1, 2015 | Relationship Building
In a series of prior blog posts, I wrote about the multiple benefits of cultivating business referrals. While there are many ways to structure a company referral program, I’ve found that the most successful programs follow a few simple rules. Four Steps to Creating a...
by Patrick Galvin | Aug 25, 2015 | Relationship Building
Have you ever referred business to someone and not heard anything back? It’s one of my pet peeves. More important, it represents a missed opportunity for the person who lets the referral go unacknowledged. Ways to Demonstrate Appreciation To let someone know how much...
by Patrick Galvin | Jul 17, 2015 | Relationship Building
Do you offer a great product? Provide outstanding customer service? If you answered “yes” to either question, ask yourself one more: Is your business getting the referrals that it deserves? Referrals through word of mouth are a great way to grow a business....
by Patrick Galvin | Jul 12, 2015 | Relationship Building
As a business owner, you know about the undeniable power of word of mouth. It is much easier to turn a qualified referral into a new customer than it is to try to sell your services by marketing to the masses. With 92% of people making purchasing decisions based on...