by Patrick Galvin | Nov 9, 2015 | Marketing Communications
“Half of the money I spend on advertising is wasted. The problem is that I don’t know which half.” – John Wanamaker (1838-1922) John Wanamaker opened his first store in 1861 and is considered by many to be the inventor of the modern department store. He was a...
by Patrick Galvin | Nov 2, 2015 | Marketing Communications
Savvy business owners know that relationships are essential for success. In their bestselling book The Go-Giver, authors Bob Burg and John David Mann use a business parable to make the point that, all things being equal, people prefer doing business with people they...
by Patrick Galvin | Oct 20, 2015 | Relationship Building
If you run a business, you know that customer complaints are inevitable. You also know that social media can amplify those complaints if people feel like they are not being heard. The key is to find ways to deal with customer dissatisfaction before it develops a life...
by Patrick Galvin | Oct 14, 2015 | Connecting & Networking
Online business networking platforms have come and gone (remember Biznik?) but the dominant platform remains LinkedIn. As of this writing, more than 380 million people have LinkedIn profiles. About 110 million Americans have LinkedIn profiles, or approximately 69% of...
by Patrick Galvin | Sep 23, 2015 | Connecting & Networking
Networking is one of the most important tools for growing a business yet it is rarely taught in schools or in entrepreneurial courses. Many people use a trial-and-error approach to networking. If it works once it should work every time—right? Perhaps this explains...
