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Define Your Brand Vision to Build Better Relationships

Define Your Brand Vision to Build Better Relationships

by Ellen Galvin | Jan 18, 2019 | Relationship Building

Connectors connect to give, and not to get—it’s what differentiates connecting from networking. But if you are to be of service, you need to be clear on the values and skills that you bring to the table. Sounds simple, right? There’s just one problem. Too often we...
Fake Followers & Contrived Connections: Is Your Brand Reputation at Risk?

Fake Followers & Contrived Connections: Is Your Brand Reputation at Risk?

by Ellen Galvin | Jan 31, 2018 | Brand Strategy

More than a few brand reputation and social media managers have been dealing with the aftermath of having thousands of their Twitter followers disappear overnight. It’s hard to find much online sympathy or support from companies and businesses that are so focused on...
Politics, Profanity & Unicorns: How Personal Brand & Professional Reputation Go Hand-In-Hand

Politics, Profanity & Unicorns: How Personal Brand & Professional Reputation Go Hand-In-Hand

by Ellen Galvin | Nov 22, 2016 | Brand Strategy

Politics are never pretty, but the 2016 presidential election was particularly nasty. The nastiness was magnified by social media, with people across the political spectrum adding their own two cents—often at the expense of their personal brand and professional...

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