Studies consistently show that customers depend on referrals to determine what they buy—and who they buy it from. In a previous blog post, we addressed why business owners need to change their thinking and learn to ask for specific customer referrals. In this...
Do you offer a great product? Provide outstanding customer service? If you answered “yes” to either question, ask yourself one more: Is your business getting the referrals that it deserves? Referrals through word of mouth are a great way to grow a business....
As a business owner, you know about the undeniable power of word of mouth. It is much easier to turn a qualified referral into a new customer than it is to try to sell your services by marketing to the masses. With 92% of people making purchasing decisions based on...
Are you an insurance agent, accountant, financial advisor, counselor or other professional services provider? If the answer is yes, you need to be conducting regular check-ins with your clients. For years, I purchased my insurance policy through an agent that...
Word of mouth is a powerful force. It can help your business grow—or it can keep it from reaching its full potential. As a business owner, you need to understand exactly what word of mouth is doing for you. An organization called TARP conducted research that found for...
